Kingdom Resources Outreach Printing

Marketing and Printing is one of the tools in your churches tool box that can be used to help build a solid financial foundation. One of the basic themes of our business is that membership stability equal’s financial stability. Membership stability can mean different things to different churches. For a younger church it could be an aggressive push to increase membership numbers. For an older established church it might mean getting the current membership reinvigorated or more involved. Most churches seem to have a mix of these challenges. We are strong proponents of direct mail because of its effectiveness and relative low cost per visitor to your church. While there are valuable applications for email marketing; email is a very poor way to contact a perspective visitor to your church. Mail is seen less invasive and folks do not change their mailing addresses nearly as often as they change their email addresses. A well thought out and designed mailing piece incorporated with a creditable mailing list for building your churches membership is a great way to go. Another negative to email marketing is that it can be seen as a cheap way to communicate a message. When communicating with your membership about a capital campaign for example this should be done with quality printed items that shows the church is invested in the campaign. Remember marketing is a process not a one-time event. It will be much more effective to send a mail piece to 1000 families 10 times than to 10,000 families 1 time. In other words find a budget that you're comfortable with and stick with it.

To discuss outreach printing/marketing please call Jim Intihar at (703) 639-8099 or email him at jim@kinres.com